Background
Logistics Management Information (LMI) is a major third-party
Freight Management and Information Specialist with clients
spanning North America. The company had developed a
new web-based rating service and wanted to promote it
within its existing Web site.
The Challenge
Whiting & Holmes was initially retained to help
develop marketing and sales plans to launch the new
web based service. LMI wanted to keep the service in
the context of its existing business without changing
or affecting the existing Web site. Funds and timing
were limited, and the organization was experiencing
implementation changes that limited the operations staff
from giving the new initiative full attention.
The Solution
Whiting & Holmes worked with the Sales Manager,
President and the sales group to develop a defined trackable,
targeted sales plan and several advertising program
elements. We then moved to create a “Site Within a Site”,
to showcase the new service. As well, the new mini-site
was produced as a CD Demo for special uses and graphics
elements costs were amortized into other communication
tools, thereby maintaining visual consistency and message.
Visit the site at www.lmiedi.com/onlinerater/index.html.
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